Our primary brand message unites us. It’s why we do what we do and is our aspirational vision — if we are the very best version of ourselves, this is what we would achieve. Ultimately, this is what we want you, our customers, and the industry to recognise us for.
These are our areas of focus. and we know that concentrating on these will enable us to work towards our common purpose.
Empower the best cinema experiences and operations with Vista technology and know-how.
Goals: Support our cinemas through recovery
Leverage innovation and expertise to grow the Vista network.
Goals: Deliver SaaS
Become an engaged, global team aligned with our shared purpose.
Goals: Support and strengthen our team
The tagline is our secondary brand message. It represents who we are and underpins our values. Like our customers, we’re in this business for the love of a shared, immersive experience like nothing else. Cinema is where strangers come together and enjoy the art of storytelling at its finest. ‘We love cinema’ is personal because we really do. We hire on the basis of loving cinema, it’s our core driver, and it’s what unites us as a company.
